I played a game at the store using Warmachine models, and enjoyed it. I like the way the game is structured, and some of the rules are very evocative. I'll definitely play it over Malifaux or Warmachine, but don't know that it'd be something I'd pick up with a fervor without some people at the store getting into it seriously.
I think people were interested but the total lack of activity from the game made people leery about it. I recall David trying to get them to come in and demo it for us, what with them being local and all.
I lost interest when it was made evident that noone else was more then an inkling interested in the game. (not to mention I can't view their site from work anymore...grumble grumble)
If the avatar had those special base extensions like the marutz(sp?) and those nomad remotes then I would say yes, because the base has been extended by game devs, but it dosnt.